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The Biggest FP&A Event in the
Middle East

📍 Holiday Inn Al Qasr – Riyadh Towers
In the heart of Riyadh — where innovation meets excellence.
📅 Saturday, 29 November

HOFT Academy FP&A Summit - Riyadh

Why Attend the FP&A Summit

This summit isn’t just another finance event — it’s where the future of FP&A is being built.
You’ll gain practical tools, connect with industry pioneers, and experience real-world sessions that redefine how financial strategy is done.

You’ll Learn How To:

  • Master modern financial planning techniques
  • Integrate AI and analytics into your FP&A processes
  • Build models that drive strategic business growth
  • Connect with decision-makers from across the Middle East

Who should attend

CFOs and Finance Directors

FP&A Professionals

Financial Analysts

Finance Managers

Credit & Treasury Managers

Financial Controllers

Meet Your Elite Speakers

DR. MOHAMED ELROUBY, CGMA, ACMA, FPAC, CSCA, OKRP, MBA

Global Finance & Strategy Leader I FP&A Expert I Finance Digitalization

Ahmed Dawoud, CMA

Senior Finance Executive & CFO at Alsafi Danone

Dr. Tamer Alsayed, CPA, FCMA, CGMA

CFO & Finance Strategist | Corporate Governance & Financial Leadership

Dr. Mohammed Abdel Wahab Elmorsy

Group CFO | Top 50 CFOs KSA | Economic Insight & Sustainable Growth Leader

Ahmed Ezzat, MBA,CPA,ACA,ACMA,CGMA

Strategic Advisor | Capital Markets | FP&A & Cost Control Expert

Mostafa Hassan CMA, CSCA, MBA

Group Chief Financial Officer

Muhammad Anis Younus, ACA, FCCA, CIA

Global CFO of the Year | Strategic Finance Leader | Board Member & Governance Expert

Syed Nadeem, ACMA, CFM

Finance Business Partner & Career Coach | Personal & Professional Growth Mentor

Mohamed Mady, MBA, CMA, CSCA, CertIFR

CFO & Strategy Consultant | Board Member | Talent & Organizational Development Leader

Mahmoud Reda

AI & Digital Transformation Strategist

AHMED GHAZY, CPA, CMA, CISI, CME

Expert in Financial Advisory, Corporate Finance, and Investment Management

Ayman Ramzy, CFM, CMA, FPAC

Strategic Financial Modeling Expert | Valuation, FP&A & M&A Advisory

Basem Waheed, CMA, CTP

Strategic CFO | Finance Transformation & M&A | Driving Growth in FMCG & Manufacturing

Zia Mustafa

Top 50 CFO KSA | Strategic Finance Leader | Finance Transformation & Performance Growth

Mohamed Seddeak, MBA, DBA

CFO & Strategic Finance Professional | Digital Transformation Advocate

Muhammad Zeeshan Taqi

Digital Transformation & FP&A Leader | Strategy & Performance Management Expert | Fractional CFO & C-Level Advisor

Bishoy Sami

Digital Transformation Advisor

VIP INVITATION: Special Guest Access

Your Complimentary Pass Awaits
$250
$ COMPLIMENTARY
  •  
EXCLUSIVE

Full Day Conference Agenda

08:30 - 09:00

Registration & Morning Refreshments ☕

09:00 - 09:15

Welcome Note by Conference Producer & Chair Person

09:15 - 09:45

Keynote Presentation 1: The Strategic FP&A

Ahmed Dawoud, Senior Finance Executive & Regional CFO

09:45 - 10:15

Key Panel 1: Business Valuation in Practice

Moderator: Mahmoud Reda

Dr. Tamer Alsayed, CFO & Finance Strategist | Corporate Governance & Financial Leadership

Ahmed Ghazy, Corporate Finance & M&A Expert | Private Equity & Investment Advisory

Ahmed Ezzat, Capital Markets & FP&A Strategist | Scaling Businesses for IPOs & Exits

10.15-11:00

Keynote Presentation 2: The New Trends in FP&A

Dr. Mohamed ELRouby, Global Finance & Strategy Leader | FP&A Expert | Finance Digitalization

11.00-11:30

Networking & Refreshment Break

11:30 - 12:00

Key Panel 2: Financial Modelling Best Practices

Moderator: Dr. Mohamed Elrouby, Global Finance & Strategy Leader | FP&A Expert | Finance Digitalization

Ayman Ramzy, Strategic Financial Modeling Expert | Valuation, FP&A & M&A Advisory

Mohamed Mady, CFO & Strategy Consultant | Board Member | Talent & Organizational Development Leader

Ahmed Ghazy, Corporate Finance & M&A Expert | Private Equity & Investment Advisory

12:00-12:30

FP&A Function Automation

Bishoy Samy, Digital Transformation Advisor

12:30-13:00

Keynote Presentation 4: Personal Finance & Zero Based Budgeting

Syed Nadeem, Finance Business Partner & Career Coach | Personal & Professional Growth Mentor

13:00 - 14:00

Networking Lunch

14:00 - 14:30

Key Panel 3: AI Best Practices in FP&A

Moderator: Dr. Tamer Elsayed, CFO & Finance Strategist | Corporate Governance & Financial Leadership

Mahmoud Reda, AI & Digital Transformation Strategist

Basem Waheed, Strategic CFO | Finance Transformation & M&A | Driving Growth in FMCG & Manufacturing

Muhammad Anis Younus, Global CFO of the Year | Strategic Finance Leader | Board Member & Governance Expert

Muhammad Zeeshan Taqi, CFO | Finance Transformation Leader | AI & Data-Driven Financial Strategy

14:30 - 15:00

Key Panel 4: FP&A as a Strategic Business Partner

Moderator: Mostafa Hassan, Global Finance & Strategy Leader | FP&A Expert | Finance Digitalization

Zia Mostafa, Top 50 CFO KSA | Strategic Finance Leader | Finance Transformation Specialist

Mohamed Seddeak, Chief Financial Officer | Strategic Finance Professional | Digital Transformation Advocate

Ahmed Dawoud, Senior Finance Executive & Regional CFO

15:00 – 15: 15

CFO Success Story 1

Dr. Mohammed Abdelwahab — Group CFO | Finance Transformation Leader | Strategy & Performance Expert

15:15 – 15: 30

CFO Success Story 2

Mostafa Hassan — CFO & Strategic Finance Leader

15:30 - 16:00

Networking & Refreshment Break

16:00 - 17:00

Graduation Ceremony and Finance Awards 2025

17:00

Event Close & Group Photo 📸

HOFT Academy FP&A Summit • Riyadh

Registration is Now Closed

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